It all started in 1998 when two friends a world apart shared a love of motorcycles and Fishing. Aaron Cundall had an idea. Graduating with a fine arts degree and after serving 24 years in the Armed Forces, Aaron could finally follow his artistic nature by creating the Luscious Lures Mermaids!
The "Pin up" styling of the mermaids is something that has always inspired Aaron and he drove the line of lures to follow that style. Needless to say Aaron hit the nail on the head! These are beautiful pieces of original art that, as you can see from the gallery, catch plenty of fish!